Search Solutions

Proven to work

Targeted Visitor Ad

This is our best-performing advertising format. With it, we don't put ads in front of consumers. We put consumers in front of your website. Here's how it works. You purchase keyword search terms or URLs. Then, whenever the keyword or URL comes up on a user's screen, a separate browser window opens that delivers your targeted consumer directly to your website or destination page. The user doesn't have to click on anything.

How it works for Advertisers:

1. Select the website page(s) you want online consumers to visit. These are your destination pages.
2. Select keywords that match your products or services. Your destination pages will be delivered to consumers who visit websites that contain these keywords.
3. Select URLs for websites your target audience might visit when looking for products and services like yours. Your destination pages will be shown to consumers who visit those URLs.
4. Determine which geographic regions you want to see your website destination page.
5. Set the prices you want to pay for keywords and URLs.
6. Set hourly or daily budgets for all your campaigns.
7. Optimize and manage your campaigns with online reporting.

How it works for Consumers:

1. Zango consumers opt-in to the Zango Network to play games, watch videos, send emoticons or download screensavers for free.
2. Zango consumers search, browse and shop online. Web pages they visit contain keywords. If your destination page is targeted to those keywords, the Zango consumer will be shown your webpage.
3. If a Zango consumer surfs to a URL that you have targeted, we will deliver your destination page to that consumer.
4. Zango consumers get free content and entertainment in exchange for seeing your relevant, contextual and targeted web pages – exactly when they are looking the goods and services you provide.

Targeted Slider Ads

The same powerful targeting as our Targeted Visitor ad, but in a smaller ad format. This ad unit delivers a strong call-to-action for your special offers or time-sensitive messages. It’s a great format for lead generation or printable coupons for offline sales. 

Advertisers and Consumers interact with the Slider in the same way as Targeted Visitor Ads, except instead of seeing a web page, the consumer sees a targeted banner ad. Keywords, URLs and geo targeting are all part of the targeting process to ensure your ad is seen at the right time by the right consumer.